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2nd philwebsupport Social Networking & e-Business Conference 2009

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Written on 5:44 PM by yahoo

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2nd Social Networking & e-Business Conference 2009

Event Fact Sheet

The 2nd Social Networking and e-Business Conference 2009
'Reaching and Connecting to Customers Through Social Networks'

April 23-24, 2009
Grand Ballroom, Hotel Intercontinental, Makati City, philwebsupport Philippines

Presented By: Fiera de Manila, Inc. and DigitalFilipino Club

Express yourself, share your interest, post your photos, share your music, connect with friends, make new connections, and exchange insights --- this is now the growing trend of communications and engagement with your customers.

The philwebsupport phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is changing the landscape of marketing and e-Business.

Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks.

The Social Networking and e-Business Conference 2009 is an event geared towards companies and digital marketing/advertising professionals who are interested to use social networks for advertising/marketing their products and services. It is for dynamic companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services in the cyber world; and, gain knowledge as to how this industry is working and evolving.

Leveraging on Social Media Sites

What works in digital philwebsupport marketing during tough times?

Social Networking has evolved into a powerful marketing medium. The phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is rapidly changing marketing and advertising campaigns and philwebsupport e-business.

Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks. Learn how social networking works!

KEY CONFERENCE TOPICS (still subject to improvement)

KEY CONFERENCE TOPICS (still subject to improvement)

DAY 1, April 23, 2009, Thursday

A. Registration - 8:15 - 8:45am
B. Opening Ceremonies - 8:50 - 9:00am

- Invocation
- National Anthem
- AVP on Social Networking and e-Business Conference 2009

1. Keynote Address - 9:00 - 9:30 am
- Friendster (Speaker TBA)

2. Harnessing the Top Social Media Sites - 9:30 - 10:00am
- Janette Toral, Founder, Digitalfilipino.com
A presentation of top social networks in the philwebsupport Philippines and the world and its characteristics and strengths; how can companies and entrepreneurs tap each social networks to promote their products and services.

3. Application Platforms Race to Micro-Payments - 10:00 - 11:00am
- Andrian Lee, General Manager, Asia Pay
- Friendster (Speaker, TBA)
Application platforms, such as, Facebook now has tens of thousands of philwebsupport applications. MySpace, which mostly relies on Google's OpenSocial platform, has 4,500 apps available to users, and 211 million applications have been installed. The iPhone, which only launched its App Store in July 2008, has more than 10,000 applications, and they've been downloaded 300 million times. Developments are now happening on the micro-payment side and this is the session that will provide updates.

TEA BREAK - 11:00 - 11:15am

4. Using Mobile philwebsupport Technologies to Extend Social Networking - 11:15 - 11:45am
- Jim Ayson, Product Manager, VAS, Smart Communications, Inc.
This session will present the use of mobile technologies as a tool for extending social networking, such as -- the expansion of existing social networks into the mobile space (facebook, friendster, linked in); the creation of mobile-based micro blogging networks (twitter, plurk); the creation of mobile based social networks; the expansion of the mobile internet in the Philippines; the efforts of mobile operators to build bridges to social networks; and, the opportunities for both social network users and content providers.

LUNCH BREAK/EXHIBIT VIEWING/NETWORKING - 12:00nn - 1:30pm

5. Digital Marketing Through Online Games - 1:30 - 2:00pm
- Jane Walker, CEO, Level-Up!
Another very popular form of advertising campaign plaguing the young market is advergaming in the Philippines. Level-up your product marketing and advertising campaign though online games! Learn from successful case studies of advergaming.

6. Advance Social philwebsupport Networking and Advertising - 2:00 - 3:30 pm
- Adonis Yap, President, sme.com.ph and Bizster.com
- Crisela Cervantes, Head Customer Services, ABS-CBN Interactive/Multiply
- Cris Concepcion, Strategic Consultant, Yahoo! Philippines
This session will explore the use of social networking sites by power users, SMEs, and businesses. Learn from various case studies of Bizster.com, Yahoo!, and Multiply.

TEA BREAK - 3:30 - 3:45pm

7. Enabling SMEs Through Internet and Other Technologies - 3:45 - 4:15pm
- Christian Lim, Product Manager, SMEG Marketing, PLDT SME Nation

Discusses the state of internet penetrate in the Philippines, especially the SMEs - how SMEs utilize broadband connectivity in their businesses and what are the emerging technologies that Filipino entrepreneurs can use.

8. The Next Generation philwebsupport Communication Services - 4:15 - 4:45pm
- Cyril Rocke, President, Finacore Technology


DAY 2, April 24, 2009, Friday

A. Registration - 8:15 - 8:45am

B. Opening Ceremonies - 8:50 - 9:00am

- Invocation
- National Anthem
- AVP on Social Networking and e-Business Conference 2009

1. User Keynote Address - 9:00 - 9:30am
- Azrael Coladilla

2. Data Privacy in Social Networks - 9:30 - 10:00am
- Atty. JJ Disini, Professor, UP College of Law
With so much information being shared online, this session intends to discuss the various policies locally and global standards being adopted to protect user data.

3. Application Development Platform Updates - 10:00 - 11:00am
- Wilson Chua, CEO, Bitstop
- Google Speaker (TBA)
Developer programs tackled for MSN, Friendster, philwebsupport, Google, and Yahoo! What are the updates to learn from these developers?

TEA BREAK - 11:00 - 11:15am

4. Having a Start-Up Business in Web 3.0 Era - 11:15 - 11:45am
- Ranulf Goss, CEO, SunGame
Focuses on how new and current companies are adopting to the fast changing social networking business model to survive, attract investors, and thrive.

5. Bayantel Presentation - 11:45am - 12:15nn
- Speaker (TBA)

LUNCH BREAK/EXHIBIT VIEWING/NETWORKING - 12:15nn - 1:30pm

6. Search Engine Marketing and Optimization Best Practices - 1:30 - 2:30pm
- Wendy S. Ang, Founder, My Optimind Solutions
- Janette Toral, Founder, Digitalfilipino.com
Best practices on search engine marketing and optimization of web sites with case studies to illustrate and learn from.

7. Philippine Music Surviving the Download Era - 2:30 - 3:00pm
- Jay Frank de Jesus, Founder, Titik Pilipino
Session explores how the philwebsupport Philippine music industry executives, online music vendors, composers, and artists embrace online streaming, online retail and music download, adapt this trend, takes advantage of e-Business, and spread the word through Internet-powered avid-followers here and abroad.

TEA BREAK - 3:00 - 3:15pm

8. The Best in Social Networking - Featured Winners in Widget, Photo-Sharing, Video-Sharing, and Micro-Blogs - 3:15 - 5:15pm ( 30 minutes each presentation)
- Winner, Widget Category
- Winner, Photo-Sharing
- Winner, Video-Sharing
- Winner, Micro-Blogs

Who Should Attend:

Social Networkers, philwebsupport, Bloggers, Managing Directors, General Managers, Corporate Strategist, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Buyers, Content Providers and those involved in marketing/advertising using the internet and mobile.



LIVESTRONG Challenge

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Written on 7:36 PM by yahoo

delivers the latest breaking news and info

LIVESTRONG Alley
Last month at the Amgen Tour of California, Lance rode in his first multi-stage race in the United States since his return to professional cycling, and thousands of LIVESTRONG supporters came out. They wrote messages in yellow chalk, they cheered Lance and the riders on and some made an even bigger impact.

Inspired by her brother Matthew Maroot, who was diagnosed with T-cell acute lymphoblastic lymphoma, Michelle Maroot Diebert joined with another family who had also lost a loved one to leukemia. This is her story.

“We attended the LIVESTRONG Summit in 2008 and we were inspired to come home and start an army in our community. We made contact with the director of the Central California Blood Center and began attending blood drives and local events. We began slowly and then we heard that the Tour of California was coming to town and our army took off! Out of our partnership with the blood center, ‘LIVESTRONG Alley’ was born for the Tour of California. Together we were able to generate 1,500 blood donors in one week and inspire more community members to join our local army. My involvement with the Lance Armstrong Foundation (LAF) has given me an outlet to turn my sorrow into hope, which is exactly what Matthew would want me to do. I am impressed with what LAF has been able to accomplish and I am proud to be part of the cure which will someday be a reality.”

Michelle Maroot Diebert, LIVESTRONG Army Captain from Fresno/Clovis, CA



Francis Magalona Has Leukemia

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Written on 9:41 PM by yahoo

delivers the latest breaking news and info

Francis Magalona Has Leukemia

Pinoy Master Rapper Francis Magalona or Francis M, has leukemia. Many people did not expect Francis Magalona to have leukemia because he seemed to be a very healthy individual. This news about the rapper was confirmed by his colleagues and friends from “Eat Bulaga”.

Francis Magalona Has LeukemiaWikipedia describes leukemia as cancer of the blood or bone marrow and is characterized by an abnormal proliferation (production by multiplication) of blood cells, usually white blood cells (leukocytes). Leukemia is a broad term covering a spectrum of diseases. In turn, it is part of the even broader group of diseases called hematological neoplasms.

Francis Magalona’s leukemia incited anxiety and concern from close friends, family members and fans. Leukemia is not a condition that can be cured by simply taking in oral medicines. This condition requires blood transfusion. According to news reports, at least 50 individuals donated blood to the blood bank of The Medical City (situated along Ortigas avenue in Pasig City) for Francis Magalona’s scheduled blood transfusion session/s in the future. If you are in Manila and want to donate some blood for Francis Magalona’s use, please proceed to The Medical City.

The cause of leukemia is unknown up to this time (typical characteristic of cancer). However, researchers and scientists suspect that it could be acquired either by natural or artificial ionizing radiation, viral infection, certain kinds of chemicals or genetic predispositions. These are mere theories and none has been proven valid yet. These theories have yet to undergo series of tests to be declared as the real cause or causes of leukemia.

I sincerely hope Francis Magalona’s leukemia can still be cured. It is not certain though what type of leukemia Francis Magalona has because complete news on his condition is not yet released to the public.

paradise philippines ~mt.guiting guiting

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Written on 7:41 PM by yahoo

delivers the latest breaking news and info

DESTINATION: MT GUITING-GUITING
LOCATION : Romblon Province
ELEVATION : 2058 meters above sea level
LEVEL : Major Climb, Level III, Strenuous
JUMP OFF POINTS : Sibuyan Island, Romblon
AVERAGE DAYS
REQUIRED : 7 Days (including travel time from Manila)
MINIMUM DAYS
REQUIRED : 6 Days (including travel time from Manila)

DISTINCT
CHARACTERISTICS : Knife-edged Ridges
LAST EDITED : 2001
INFORMATION
Viewing the mountain from the town proper, one would observe a jagged or saw-toothed outline,
creating an impression of a vast and challenging terrain. Guiting-Guiting actually means sawtoothed.
This is one of the few, if not the only mountain in the Philippines, where there are no
recorded conquests of natives or locals prior to the famous first conquest of mountaineers. During
that memorable day, the town of Magdiwang was on a festive mood, celebrating this magnificent
breakthrough. Ever since the locals became fond of mountaineers that they are extra-hospitable to
mountaineers who sets foot on the island. The local municipal library keeps scrapbooks of
mountaineers who have successfully scaled the summit. These include the first conquest of
mountaineers. Because of that, most sites or land marks in Guiting-Guiting where named after the
first explorers like Mayo’s peak and Bulod’s Spring. mayo is sir name of climbers from U.P.
The thick forest cover offers sanctuary to mountaineers, loggers, animals, birds and insects.
Stopping and appreciating the rich bio-diversity of the area is a must. Closely observe the different
variety of trees and bushes as one nears the peak. Crossing the ridge is one of the highlights of the
climb. You will do a lot of scrambling, balancing, and leaping from boulder to boulder and a bit of
rock climbing. It is called Knife ridge because of the rocky path, which requires you to balance while
traversing it. There are ravines on both sides. If you happen to be welcomed by the winds on both
sides, take the opportunity to work on your acrobatic skills. Before scaling the knife Ridge, one must
be able to psyche oneself and discard any fear that might begin to set in. Some mountains are
challenging for their breadth, Guiting-Guiting is one mountain that calls your attention to the varied
faces of the earth. It "de-familiarizes" your mind and body with the usual climbing habits and poses
Mount Guiting-Guiting

new puzzles to solve until you realize you are interacting with the mountain as much as the mountain
interacting with you.
Sibuyan Island itself is a unique Philippine environment. It contains wide variety of endemic species
of plants and animals, which was due to the fact that this island has long been isolated from other
islands because of the deep seas that surrounds it. Compared to other Philippine Islands which was
a part of a big mass of interconnected island thousands of years ago.
LEGENDS
Last 1994; there was a group of mountaineers who have perished while scaling Mt. Guiting-Guitng.
They were trekking along a riverbed when suddenly; flashfloods came down cascading from the
mountains engulfing the group. Stories now circulate that there were times when the ghost of those
who perished makes their presence felt to hikers and mountaineers.
WHEN AND HOW TO GO
The best and safe time to go to Guiting-Guiting is during the late days of summer. Avoid the rainy
season so you will have good chance of reaching the summit. Otherwise the rocks may be too
slippery and dangerous. To get there, first you must check the schedule of the ferry that leaves for
Sibuyan, Romblon. There are regular trips at the Lucena and Batangas piers. The ferry from
Batangas takes around 18 hours to reach Magdiwang Port in Sibuyan, Romblon while the ones from
Lucena takes only about 14 hours. But the ferries from Batangas City are the Ro-Ro steel vessels
while those from Lucena are smaller wooden boats. If you want adventure, take the Lucena trip
instead. Dolphins usually bow-ride on small vessels. Upon arrival, try to pay courtesy call to the
Mayor of the town. From Magdiwang, hire a tricycle going to Barangay Tampayan. Look for Bulod or
Manong Lee to assist you in your pre-climb preparations as well as guide services. They allow only
one group at a time up in the mountains so better check schedules of other mountaineering groups
prior to you trip, if possible to avoid wasting time waiting for previous group to finish their expedition.
There are two challenging peaks to assault before reaching the summit. The first, Mayo’s Peak, is an
8-hour trek from the jump-off point. Four makeshift camp areas set up by the locals can be seen
along the trail. Be wary of time spent during rest periods. Reach the summit before night falls so you
can enjoy the view of the scissors-like edges of the other peaks across the saddle leading to the
summit. The second peak, called the peak of deception is truly deceiving. As one nears the summit,
one gets the notion that this is the peak of Mt. Guiting-Guiting. But upon reaching the peak, you will
discover that there is another peak to assault. It takes 4 hours from Mayo’s peak to reach the peak of
Mt. Guiting-Guting. You need to start early in order to reach the summit before noon and give ample
time for the trek back to base-camp. Fog descends quite rapidly and obscures visibility in the
afternoon. The condition of the terrain is completely different from the previous day’s hike. At this
point, you will be exposed to the scorching heat of the sun with no trees for cover traversing the
entire Knife-edge Ridge all throughout the day.
POINTS OF INTEREST
Sibuyan Island has a lot to offer. It has rustic beaches ideal for snorkeling and swimming. But the
main attraction of the island is its waterfalls. It was once called the land of waterfalls due to the
number of waterfalls it has to offer. Cawa-cawa falls, Lagting Falls, Cataja Falls, and Lambingan
Falls are some of the popular tourist attractions. Besides that, there are other falls waiting to be
explored. In planning your trip to Sibuyan, it is advisable to allocate extra time to explore this island.
The trip around the island itself is an interesting experience. On your way home via Batangas Pier,
the bigger ships passes by the island of Romblon which is famous for it’s marbles and marble
products. The ship will give you enough time to stroll around this place. It also passes by San
Agustin before continuing to Batangas City
Mount Guiting-Guiting

SUGGESTED ITINERARY
DAY 1
09:00 - Assembly at LRT buendia Station. Take a bus bound for Batangas pier
(Batangas City) (Batangas - Romblon = 18 hours) (You may take the Lucena
bus bound to Lucena pier with shorter time travel (Lucena - Romblon = 14
hours) but fewer vessels available and sometimes limited to the Kalayaan
vessels (smaller wooden vessels - scary & inconvenient but more exciting
especially when the dolphins accompany your travel compared to the VIVA
ships of Batangas City))
09:30 - ETD from buendia
12:00 - ETA at Batangas pier. Take your Lunch
13:00 - All aboard! To the island of Romblon
(Note: If you can check departure time of vessels beforehand- the more exact the itinerary
will be.)
DAY 2
07:00 - ETA Magdiwang pier, Magdiwang Sibuyan Romblon.
(Romblon has 3 major Islands - Romblon, Tablas and Sibuyan)
(Sibuyan has 3 towns - Magdiwang, San Fernando and Cajidiocan)
07:30 - Breakfast; go to town proper from pier via tricycle and have a courtesy call to
the mayor of Magdiwang. Also don't fail to visit the public library for more info
on Guting Guiting.
08:30 - Go to the house of Manong Lee for registration as well as arrangements for
guides. It is advisable to start trek the following day. Spend the rest of the
day going on to other beautiful places along the island (Lambingan falls,
pristine beaches, town proper).
DAY 3
06:00 - Breakfast and final preparations.
06:30 - ETD from Manong Lee's house to the jump off point.
07:00 - ETA Jump off point.
07:15 - Start of Trek. (Lunch on Trail 12:00 PM)
17:00 - ETA Mayo's Peak. Set camp.
DAY 4
06:00 - Breakfast and preparations for summit assault. Bring with you some snacks,
packed lunch, water (for a day's consumption) and rain protection gears.
Remember the lighter the easier for you to climb on rock formations along the
cliffs.
12:00 - Lunch break!
Mount Guiting-Guiting

13:00 - ETA summit. (If you are not able to reach summit by 1:00, abort the assault
so that you will not be caught off by night on the dangerous trail. Never drink
on pitcher plants!)
13:15 - ETD summit.
17:00 - ETA Camp site. Prepare for dinner.
DAY 5
06:00 - Breakfast.
07:00 - Break Camp.
07:30 - ETD Camp site (Lunch on trail).
15:00 - ETA Manong Lee's house.
DAY 6
07:00 - Breakfast.
08:00 - ETD From Manong Lee's house.
09:00 - ETA Magdiwang Pier, All aboard!
10:00 - ETD Sibuyan Romblon.
DAY 7
03:00 - ETA Batangas Pier.
03:30 - ETD Batangas pier to Manila.
06:00 - ETA Manila. Home Sweet Home!
SPECIAL CONSIDERATIONS IN CLIMBING
Water source called Bulod’s spring is about 30 minutes away from the peak. It is advisable to spend
the first day touring around Sibuyan before starting the expedition on the second day. You can stay
at the school premises courtesy of Manong Lee during your stay at the lowlands. During the summit
bid, wear protective clothing since the rocks are sharp. Long pants, long sleeved shirt and gloves are
advisable. Trail is also exposed so prepare for the sun’s heat. Bring enough water for there are no
more water source from Mayo’s Peak to Summit. During the second day, it’s advisable to use
daypacks instead of the heavy backpacks. Registration is required prior to climbing and is done
through the house of Manong Lee.

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