2nd philwebsupport Social Networking & e-Business Conference 2009
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2nd Social Networking & e-Business Conference 2009
Event Fact Sheet
The 2nd Social Networking and e-Business Conference 2009
'Reaching and Connecting to Customers Through Social Networks'
April 23-24, 2009
Grand Ballroom, Hotel Intercontinental, Makati City, philwebsupport Philippines
Presented By: Fiera de Manila, Inc. and DigitalFilipino Club
Express yourself, share your interest, post your photos, share your music, connect with friends, make new connections, and exchange insights --- this is now the growing trend of communications and engagement with your customers.
The philwebsupport phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is changing the landscape of marketing and e-Business.
Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks.
The Social Networking and e-Business Conference 2009 is an event geared towards companies and digital marketing/advertising professionals who are interested to use social networks for advertising/marketing their products and services. It is for dynamic companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services in the cyber world; and, gain knowledge as to how this industry is working and evolving.
Leveraging on Social Media Sites
What works in digital philwebsupport marketing during tough times?
Social Networking has evolved into a powerful marketing medium. The phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is rapidly changing marketing and advertising campaigns and philwebsupport e-business.
Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks. Learn how social networking works!
KEY CONFERENCE TOPICS (still subject to improvement)
KEY CONFERENCE TOPICS (still subject to improvement)
DAY 1, April 23, 2009, Thursday
A. Registration - 8:15 - 8:45am
B. Opening Ceremonies - 8:50 - 9:00am
- Invocation
- National Anthem
- AVP on Social Networking and e-Business Conference 2009
1. Keynote Address - 9:00 - 9:30 am
- Friendster (Speaker TBA)
2. Harnessing the Top Social Media Sites - 9:30 - 10:00am
- Janette Toral, Founder, Digitalfilipino.com
A presentation of top social networks in the philwebsupport Philippines and the world and its characteristics and strengths; how can companies and entrepreneurs tap each social networks to promote their products and services.
3. Application Platforms Race to Micro-Payments - 10:00 - 11:00am
- Andrian Lee, General Manager, Asia Pay
- Friendster (Speaker, TBA)
Application platforms, such as, Facebook now has tens of thousands of philwebsupport applications. MySpace, which mostly relies on Google's OpenSocial platform, has 4,500 apps available to users, and 211 million applications have been installed. The iPhone, which only launched its App Store in July 2008, has more than 10,000 applications, and they've been downloaded 300 million times. Developments are now happening on the micro-payment side and this is the session that will provide updates.
TEA BREAK - 11:00 - 11:15am
4. Using Mobile philwebsupport Technologies to Extend Social Networking - 11:15 - 11:45am
- Jim Ayson, Product Manager, VAS, Smart Communications, Inc.
This session will present the use of mobile technologies as a tool for extending social networking, such as -- the expansion of existing social networks into the mobile space (facebook, friendster, linked in); the creation of mobile-based micro blogging networks (twitter, plurk); the creation of mobile based social networks; the expansion of the mobile internet in the Philippines; the efforts of mobile operators to build bridges to social networks; and, the opportunities for both social network users and content providers.
LUNCH BREAK/EXHIBIT VIEWING/NETWORKING - 12:00nn - 1:30pm
5. Digital Marketing Through Online Games - 1:30 - 2:00pm
- Jane Walker, CEO, Level-Up!
Another very popular form of advertising campaign plaguing the young market is advergaming in the Philippines. Level-up your product marketing and advertising campaign though online games! Learn from successful case studies of advergaming.
6. Advance Social philwebsupport Networking and Advertising - 2:00 - 3:30 pm
- Adonis Yap, President, sme.com.ph and Bizster.com
- Crisela Cervantes, Head Customer Services, ABS-CBN Interactive/Multiply
- Cris Concepcion, Strategic Consultant, Yahoo! Philippines
This session will explore the use of social networking sites by power users, SMEs, and businesses. Learn from various case studies of Bizster.com, Yahoo!, and Multiply.
TEA BREAK - 3:30 - 3:45pm
7. Enabling SMEs Through Internet and Other Technologies - 3:45 - 4:15pm
- Christian Lim, Product Manager, SMEG Marketing, PLDT SME Nation
Discusses the state of internet penetrate in the Philippines, especially the SMEs - how SMEs utilize broadband connectivity in their businesses and what are the emerging technologies that Filipino entrepreneurs can use.
8. The Next Generation philwebsupport Communication Services - 4:15 - 4:45pm
- Cyril Rocke, President, Finacore Technology
DAY 2, April 24, 2009, Friday
A. Registration - 8:15 - 8:45am
B. Opening Ceremonies - 8:50 - 9:00am
- Invocation
- National Anthem
- AVP on Social Networking and e-Business Conference 2009
1. User Keynote Address - 9:00 - 9:30am
- Azrael Coladilla
2. Data Privacy in Social Networks - 9:30 - 10:00am
- Atty. JJ Disini, Professor, UP College of Law
With so much information being shared online, this session intends to discuss the various policies locally and global standards being adopted to protect user data.
3. Application Development Platform Updates - 10:00 - 11:00am
- Wilson Chua, CEO, Bitstop
- Google Speaker (TBA)
Developer programs tackled for MSN, Friendster, philwebsupport, Google, and Yahoo! What are the updates to learn from these developers?
TEA BREAK - 11:00 - 11:15am
4. Having a Start-Up Business in Web 3.0 Era - 11:15 - 11:45am
- Ranulf Goss, CEO, SunGame
Focuses on how new and current companies are adopting to the fast changing social networking business model to survive, attract investors, and thrive.
5. Bayantel Presentation - 11:45am - 12:15nn
- Speaker (TBA)
LUNCH BREAK/EXHIBIT VIEWING/NETWORKING - 12:15nn - 1:30pm
6. Search Engine Marketing and Optimization Best Practices - 1:30 - 2:30pm
- Wendy S. Ang, Founder, My Optimind Solutions
- Janette Toral, Founder, Digitalfilipino.com
Best practices on search engine marketing and optimization of web sites with case studies to illustrate and learn from.
7. Philippine Music Surviving the Download Era - 2:30 - 3:00pm
- Jay Frank de Jesus, Founder, Titik Pilipino
Session explores how the philwebsupport Philippine music industry executives, online music vendors, composers, and artists embrace online streaming, online retail and music download, adapt this trend, takes advantage of e-Business, and spread the word through Internet-powered avid-followers here and abroad.
TEA BREAK - 3:00 - 3:15pm
8. The Best in Social Networking - Featured Winners in Widget, Photo-Sharing, Video-Sharing, and Micro-Blogs - 3:15 - 5:15pm ( 30 minutes each presentation)
- Winner, Widget Category
- Winner, Photo-Sharing
- Winner, Video-Sharing
- Winner, Micro-Blogs
Who Should Attend:
Social Networkers, philwebsupport, Bloggers, Managing Directors, General Managers, Corporate Strategist, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Buyers, Content Providers and those involved in marketing/advertising using the internet and mobile.
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